We have come a long way since wooden barrels and woven bags were used as packaging for products. Overall, the packaging industry is worth over 400 billion dollars, with companies actively investing their resources in developing new products and innovative packaging design to stimulate growth in their sector and increase its share of market.
Packaging often offers one last opportunity to influence the purchasing decisions of consumers in a store environment, therefore, a basic level, the best package, the more likely that consumers will buy your product.
Effective packaging must:
* Generate visibility and consideration for your product (compared to others) in retail stores;
Help your clients choose the right product / variety / brand easily;
* Provide information on the product key benefits products and instructions;
* Generate purchase (and interest for future purchases);
* Build an emotional appeal for the client to search for their brand and become loyal to the brand.
Glazer + Kalayjian has almost 30 years href = "http://gkdesign.com/index.php?option=com_content&task=view&id=68&Itemid=14"> experience serving the packaging, marketing, branding and design needs of our customers through a range of support services and simplifying the design, the creation and implementation of consumer brands in the world. We support creativity, to develop and implement a wide range end to end, if it is to launch a new product or re-packaging exercise, working in harmony with the brand and create a synergy with the brand strategy.
Services available to our customers include:
Research Design and Trend Watching:
Glazer + Kalayjian meets frequently with partners around the world to discuss trends, forecasts and compare the learning solutions and business. Customers benefit from the wealth of shared knowledge of different countries and cultures around the world. We can see trends developing and emerging through world, and to evaluate the local and international long to implement local and / or global markets.
At Glazer + Kalayjian, we think that the mark must not only create new logos, but also in new markets. Through our initiatives organization, research and creative thinking our customer R & D, we want to drive your business ahead of the pack. Consequently, all Glazer + Kalayjian the project begins stimulate discussions between his client, the local market, retailer and consumer.
The best strategic solutions for packaging design to begin a session of brainstorming or mind maps. From an analysis of competition, historical research, the client's objectives and positioning strategy, we begin finding creative solutions to solve problems and point merchandising sales and building brand equity.
Packaging Design and 3D modeling:
Our packaging preparation and submission of modeling teams and execution of art, using the state of the art digital.
By creating a net art, art speaks to file details of each work. The ultimate goal is to achieve design standards and color of each brand.
Production of Art:
Creating the art of design files production requires the adaptation of files to match the print version of the desired result. During this process, we work with the holding tower design and color settings.
Editing and composition:
We may modify any digital image, including images or match the colors pre-existing or create a new image from several separate images (composition).
Setting implementation and deployment:
Often we are accused to implement a design strategy for the brand across multiple SKUs. We are able to apply the art through a line of products under the same brand architecture, true to the brand attributes of design visually through different types of packaging.
Preparing the file for printing:
We can prepare us files to a large circulation, and master files ready for the final separation and printing. The final electronic files include all the data needed for a run of success. A staff member is always present for the press supervisory board, to discuss the project with the plan, control samples, and examine the evidence.
Using information from ideation and brainstorming sessions, designers of movement in technical drawings to analyze the feasibility, usability and creativity of each idea. This step allows us to test ideas and our customers to see ideas take virtual 3D shapes. We can combine any form of graphics and colors to create effects realistic visual.
Mix 3-D with reality:
Often, a client wants to use contemporary photography, but graphic redesign packaging. To resolve this problem, it would be to build a 3D model of the package and implement a new design for the model. Then game camera angles and lighting of the original image and produce the new image.
Rendering is the step final where the computer processes the data and takes a picture "virtual" one. The resulting image is produced as a Photoshop file can be used on different platforms.
Using information from our generation sessions ideas, our designers create plans. This step allows us to test ideas and feasibility studies, and our customers see the packaging ideas make 3D shapes, which can be wrapped with graphics and colors to create realistic visual effects.
Our capabilities are incomparable model. A simple model heroes box on a large scale, our innovative technologies are needed to meet all packaging prototype challenge. Our comps provide customers with a replica of the packaging of products with custom colors and substrates. These packages are perfect, glitch-free graphics that can undermine the message of the brand. Customers use our compositions and models for:
* Approval Project
Prototype Packaging *
* Packing Hero advertising
* Sell Trade
From concept to implementation and production, Glazer + Kalayjian provides services and solutions that are tailored to individual needs of each client, if knowledge of design and strategic development Brand and experts. Types of packaging that we produce for our clients include:
* Under a jacket or plastic
* The transfers and decals
* The bottles and labels
* Waterproof Labels
* The boxes and packaging
* Shells and bulbs
* Bags and pouches
* The boxes and tubes
* The conical shapes
* Cups and Tubs
* Display / Point of Sale
* Presentation Tips
* Size / Thumbnails
Research projects of packaging:
The whole design of new packaging, or significant change in a package available, should always be subject to the review of objective information through a series of research methods. As retailers seek a return on investment re-set of initiatives, research is becoming increasingly important. Research helps evaluate packaging systems in different forms / structures and retail environments. What works on a point of sale can not work at all. It is also important to talk with the sales staff in retail, to understand the implications of alternative structures packaging merchandising and retail presence and to assess the point of sale materials and promotions. Consumer goods Some customers think that is worth conducting ethnographic research, to observe passenger transport, use and storage of containers in their homes. Please Please contact us for your search in the design of packaging.
marketing materials, or the sale of related equipment are used to support the sale of their products. In GK can develop, create and produce a wide range of related equipment including:
* Sales brochures and other printed product information
* Posters and signs
* Visual Aids and PowerPoint for use in sales presentations
* Hardware POS
* In-store marketing materials, as gondolas, splashing on the ground etc.
* Sites, Search Engine Optimization and Internet advertising
* Sales Script
* Demo Scripts
* Signage (internal and external)
* The signals for vehicles
GK has a history of more three decades to understand and meet the needs of creation and production of complex challenges facing our clients around the world.
Contact us with your packaging design project needs.
About the Author
Glazer+Kalayjian is a global strategic branding consultancy specializing in brand strategy and brand architecture, visual brand identity systems, product naming and company naming, trademark search, linguistic analysis, package design, graphic design and interactive design. With a full web branding and interactive design team, Glazer+Kalayjian also produces custom websites, creative online advertising, search engine optimization strategies and e-commerce solutions. Based in New York City, GK maintains a satellite office in Westport, CT, and partner offices all over the globe. With over 30 years of experience creating and sustaining brands for some of the world’s most admired organizations, GK provides a level of expertise that is unmatched. For an estimate on your next design project, contact the Marketing Director of Glazer+Kalayjian for more information at http://www.gkdesign.com/index.php?option=com_contact&Itemid=2 or call us at +22.214.171.12455 Ext 12.
Testing Prototype Off-Road Buggy/ Kit car